Privacy Policy


AlloyGator Limited knows that you care how information about you is used and shared and we appreciate your trust in us to do that carefully and sensibly. We respect and value the privacy of everyone who visits our websites, (;;, and only collect and use personal data in ways that are described in this Privacy Policy. Please read this Privacy Policy carefully and ensure that you understand our practices regarding your personal information, by visiting our websites or purchasing our products, you are accepting and consenting to the practices described in this Privacy Notice.
We take responsibility for the personal information we collect about you, and we aim to be transparent about how we handle it, and give you control over it. If, for any reason you do not agree to the terms of this Privacy Policy, please stop using these websites.


Our websites are owned and operated by AlloyGator Limited, a limited company registered in England under company number 6226009 whose registered address is 61 Heming Road, Washford Industrial Estate, Redditch, Worcestershire B98 0EA. We are registered as a data controller with the Information Commissioner’s Office with registered number ZA367813.


As a data subject, you have the following rights under The General Data Protection Regulation (GDPR), which this Privacy Policy and our use of your personal data have been designed to uphold:

  • The right to be informed about our collection and use of personal data
  • The right of access to the personal data we hold about you
  • The right to rectification if any personal data we hold about you is inaccurate or incomplete
  • The right to be forgotten i.e. the right to ask us to delete any personal data we hold about you
  • The right to restrict (i.e. prevent) the processing of personal data
  • The right to data portability (obtaining a copy of your personal data to re-use with another
  • The right to object to us using your personal data for particular purposes; and
    Rights with respect to automated decision making and profiling.

If you have any cause for complaint about our use of your personal data, please contact our Privacy Team by email at, and we will do our best to solve any problems for you. If we are unable to help, you also have the right to lodge a complaint with the UK’s supervisory authority the Information Commissioners’ office ( or contact your local Citizens Advice Bureau.


The information we learn from customers helps us personalise and continually improve your experience at AlloyGator Limited. We use the information to handle orders, deliver products and services, process payments, communicate with you about orders, products, services and promotional offers, update our records and maintain your account, and recommend merchandise that might be of interest to you. We also use this information to improve our websites, prevent or detect fraud or abuses of our websites and enable third parties
to carry out technical, logistical or other functions on our behalf.


AlloyGator Limited may collect personal information which we receive when:
you use our websites (;;
you use our services you contact us, or you are a recipient of our services


Complete one of our forms or receipts enter into a contract with us
enter information on the (;; website contact AlloyGator Limited directly, in writing or by phone, or;
which is recorded on mail or parcels sent to you by AlloyGator Limited.


Your name, address, email address and telephone number(s) your company’s name, your position in the company; the company’s address, company’s email address
and telephone number demographic information such as post code, preferences, and interests
IP address information required to provide you with a service, and details of our services that you have used information collected through your use of the AlloyGator websites. Please refer to the Cookies section within this policy for more information.


As a user of our products or services, we will need to send you support communications by e-mail such as transaction messaging, delivery schedules or return confirmations. If you are happy for us to do so, we would also like to keep you up to date with other things happening at AlloyGator which we think you might like to know about; whether it’s our latest product announcements, offers or upcoming events. However, if you do not wish to receive communications via email from us, you can find out how to change how you
hear from us, or stop us contacting you, in the section below titled ‘How is this personal information used’.


We’d like to use your details to keep in touch by post from time to time. Our postal communications are designed to tell you about our latest product releases, promotions and special offers, so that you have exclusive access to our best deals. We use the information we have about you to tailor the content and try and ensure that the offers are as relevant to you as possible. You can tell us at any time that you do not wish to receive postal communications from us. However, this may mean you don’t hear about products and promotions or other aspects of our business that may be of interest to you. Personal data provided to us may also be profiled to help us with targeting strategies. For example, your purchasing data may be used to ensure we don’t send you marketing communications promoting a product you have already purchased, or we may use your personal data to find new customers with a similar profile to yourself who may be interested in our products or services. We may sometimes use third parties to capture some of our data on our behalf, but only where we are confident that the third party will treat your data securely, in accordance with our terms and in line with the
requirements set out in the GDPR.


We collect and handle information from all visitors to our websites, whether you actively provide us with that information or merely browse our websites. The information we collect includes the internet protocol (IP) address of the device you are using, the browser software you use, your operating system, the date and time of access, the internet address of the websites from which you link through to our websites and information on how you use our websites. We use this information, so we can see how long our websites takes to load, how it is used, the number of visitors to the different sections of our websites, and what information visitors look at most. We also collect and handle information about how you engage with our promotional campaigns and advertising online, outside of our own websites (for example, on Google, YouTube or on social media). That information is, predominantly, collected through our use of cookies and similar technologies.

Any notices we send to you will be sent to the most recent e-mail address or postal address provided to us by you. The Terms and Conditions in this Privacy Policy together with our Terms and Conditions of Supply are a contract between you and us; neither of us intend that these Terms and Conditions will be enforceable by any other person by virtue of the Contracts (Rights of Third Parties) Act 1999. These Terms and Conditions and all communications between us will be conducted in the English language. The laws of England and Wales apply to these Terms and Conditions. If any disputes arise between you and us (for example, in relation to your order) and you want to take court proceedings, you must do so in the courts of England and Wales.


You may use social media to contact us about your AlloyGator products, or to let people know what you think about your AlloyGator product. We review publicly available social media and online sites to get a better understanding of what people are saying about us, and our products, technology and services and to assist consumers who prefer to contact us through social media. The information we collect from social media and online sites sometimes includes personal information that has been put online and is publicly available. We make sure any information we use is properly credited to its source or is made anonymous. These online and social media sites may have their own privacy policies explaining how they use and share
your personal information. You should carefully review those privacy policies before you use these sites to make sure that you are happy with how your personal information is being collected and shared.


Please note that we use cookies on the websites to automate and improve the customer experience. Cookies are files that store information on your hard drive or browser so that the websites can recognise that you have visited it before. You can, should you choose, disable the cookies from your browser and delete all cookies currently stored on your computer. Please consult the HELP menu of your browser to learn how to disable or delete cookies. Deleting cookies from your privacy setting may prevent you from taking full advantage of some features on the websites. The cookies used on our websites have been categorised based on the guidelines found in the ICC UK Cookie guide. We use the following categories on our websites and other online services:


These cookies are essential to enable you to browse around our websites and use their features. Without these cookies, services like shopping baskets and e-billing cannot be provided.


These cookies collect information about how you use our websites – for instance, which pages you go to most. This data may be used to help optimise our websites and make it easier for you to navigate.
These cookies are also used to let affiliates know if you came to one of our websites from an affiliate and if your visit resulted in the use or purchase of a product or service from us, including details of the product or service purchased. These cookies don’t collect information that identifies you. All information these cookies collect is aggregated and therefore anonymous.


These cookies allow our websites to remember choices you make while browsing. For instance, we may store your geographic location in a cookie to ensure that we show you our website localised for your area. We may also remember preferences such as text size, fonts and other customisable site elements. They may also be used to keep track of what featured products or videos have been viewed to avoid repetition. The information these cookies collect will not personally identify you, and they cannot track your browsing activity on non-AlloyGator websites.


The data we collect from you may be transferred to and stored at a destination outside of the European Economic Area (EEA) who may have different standards of data protection. It may also be processed by staff operating outside the EEA, who work for one of our suppliers. Such staff may be engaged in the fulfilment of orders, the processing of your payment details and the provision of support services. By submitting your personal information, you agree to this transfer, storing and processing. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy. All information you provide to us is stored on our secure servers. All payments are provided through a trusted third-party payment service provider. Please see their terms and conditions for further information on the way they treat your payment details.


We know how important it is to protect and manage your personal data. This section sets out some of the measures we have in place. We use computer safeguards such as firewalls and data encryption, and we enforce physical access controls to our buildings and files to keep this data safe. We only authorise access to employees who need it to carry out their job responsibilities. Our procedures mean that we may request proof of identity before we share your personal information with you. In the unlikely event that we do suffer a security breach which compromises our protection of your personal information and we need to let you know about it, we will do so. However, whilst we take appropriate technical and organisational measures to safeguard your personal data, please note that we cannot guarantee the security of any personal data that you transfer over the internet to us.


All personal data is processed and stored securely, for no longer than is necessary in light of the reason(s) for which it was first collected. We will comply with our obligations and safeguard your rights under the GDPR at all times. Our use of your personal data will always have a lawful basis, either because it is necessary for our performance of a contract with you, because you have consented to our use of your personal data (e.g. by subscribing to emails) or because it is in our legitimate interests. We use the personal information we collect to provide and improve our services, to provide you with a personalised experience on our site (especially, by offering you content that you may like), to contact you about your account and our services, to provide you customer service, to provide you with personalized advertising and marketing, and to
detect fraudulent or illegal activities. Specifically, we may use and retain your personal information as follows:

  • Providing and managing your account with us
  • Replying to emails from you
  • Provide, improve and personalise our services
  • Provide access to and use of our services
  • Offer you site content that includes items and services that you may like
  • Keep track of your basket
  • Give you access to your purchase history and other features
  • Customise, measure and improve our services
  • Provide other services requested by you as described when we collect the information
  • We may use geo-location information to provide you with location-based services (such as
    advertising, making you aware of local service centres for product support, search results and other personalised content).


  • Contact you to notify you regarding your account, to troubleshoot problems with your account
  • Contact you with updated product information connected with any valid warranty
  • Contact you to enforce any agreement we may have with you
  • For these purposes we may contact you via email, telephone, text messages and postal mail


  • Personalise, measure and improve our advertising based on your advertising customisation
  • Contact you, either via email, telephone, text messages or postal mail to offer you discounts and special promotions and inform you about our Services. We will use the contact information you have provided to contact you by email, SMS text and/or telephone if you have consented to such contact
  • Deliver targeted marketing, service updates and promotional offers based on your communication


  • Prevent, detect, mitigate and investigate fraud, security breaches, potentially prohibited or illegal activities
  • Enforce our Privacy Notice

We retain your personal information for as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with laws, prevent fraud, resolve disputes, troubleshoot problems, assist with any investigation, enforce our legal rights and take other actions permitted or required by applicable laws. After it is no longer necessary for us to retain your personal information, we dispose of it in a secure manner according to our data retention and deletion policies.


We will only send you marketing communications when you have told us that you are happy for us to do so, and you can change the way we contact you by using one of the following options:


  • If you hadn’t previously asked us to send you marketing communications, you can ask us to start contacting you (sometimes called an “opt-in”) by: Contacting AlloyGator Customer Service Team and stating that you would like to receive communications from us, or
  • Logging into your account on our websites and changing your preferences and information


If you have previously said that you would like us to contact you (“opted-in”) but would like to change or update the way that we do so, you can update your preferences by:

  • Contacting AlloyGator Limited Customer Service Team and stating that you would like to change or update the way that we contact you; or
  • Logging into your account on our websites and changing your preferences and information.


If you want to stop receiving marketing or support communications from us (sometimes called “opting out”), you can do so at any time by:

  • Contacting AlloyGator Limited Customer Service Team stating that you no longer wish to receive such communications;
  • Using the unsubscribe option included in all our e-mail correspondence (on all marketing and support communications), or
  • Logging into your account on our websites and changing your preferences and information
    Emailing our privacy team at


We never sell your personal information to anyone and only share it as outlined in this privacy


We share your personal information with certain third parties who provide services on our behalf. They only have access to the personal information they need to perform those services. They are required to keep your personal information confidential and may not use it for any other purpose than that requested by us and in accordance with this Privacy Policy.
The third parties who provide services on our behalf fall into the following categories:

  • Our distributors, who help us to sell our products in certain countries
  • Those helping us to deliver products to you
  • Third parties that help us with mailing services, product services and repairs, processing product purchases, financial services, audit services, administrative services, IT technologies (e.g. data storage), legal services, security services and claims
  • Third parties that help us to provide services and responses to you
  • Third parties that assist us with our marketing, helping us to understand how well our online advertising works, to reach people who are more interested in AlloyGator products, by setting cookies on our websites (more information on this can be found in our cookies policy)
  • Social media platforms who serve our advertising on their platforms on our behalf (and who we may securely share your personal information with to serve this advertising to both you and/or others).


AlloyGator Limited will ensure that personal information is kept accurate and up to date as far as is reasonably possible. However, AlloyGator Limited relies on customers to ensure that some of the information it holds about them is accurate and up-to-date. We encourage customers to inform AlloyGator Limited of any changes to their information (e.g. by updating your account details on the AlloyGator websites).


We give you control over the personal information we collect about you, to ensure it is accurate and reflects your preferences. You have the right to access, update and amend personal information that we hold about you. In certain circumstances, you can also:

  • object to our use of your personal information for certain purposes
  • ask us to limit or restrict our use of your personal information
  • ask us to remove or delete personal information about you, or
  • provide your personal information to a third-party provider of services.

If you would like to exercise any of your rights in relation to your personal information, please email


  • You can request details of personal information AlloyGator Limited holds about you, by contacting us
  • Requests must be made in writing. Proof of identification will be required to protect your information.

We also require sufficient details to be able locate your information. For example, dates and details of the products or services that you have used. An optional application form may be provided to assist us in locating the information you require.


This section explains the choices you have when it comes to receiving marketing communications and taking part in market research. We will send you relevant offers and news about our products and services in several ways including by email, but only if you have previously agreed to receive these marketing communications. When you register with us we will ask if you would like to receive marketing communications, and you can change your marketing choices online, over the phone or in writing at any time. We also like to hear your views to help us to improve our services, so we may contact you for market research purposes. You always have the choice about whether to take part in our market research.


AlloyGator Limited websites and products are not directed at children. We do not knowingly collect any personal information from children. If you are a child, please do not attempt to become a registered user of our websites, apps or products or otherwise provide us with any personal information. If we learn that we have inadvertently obtained personal information from a child, we will delete that information as soon as possible. If you are aware of a child who has provided their personal information to us, please contact us at


We will keep our privacy policy under regular review and will place any updates on this webpage. This privacy policy was last updated May 2018.


If you have any questions, comments or concerns, or would like to make a complaint about how we use the personal information we hold about you, please email our Privacy Team. If, after speaking to us, you are not satisfied with our response, you can contact the Information Commissioners’ office ( who is responsible for handling complaints about the use of personal information. You can contact our Privacy Team at any time at We will get back to you as soon as possible.